Summer Olympics Promotions and Content

The 2012 Summer Olympics are still a  few months away, but the time for getting ready to cash in on them is now. Sportsbook affiliates are in a good position for using the excitement surrounding the summer games to pick up new players who aren’t necessarily aware that betting on Olympic sports is even possible.

But given the massively international nature of the competition, there’s no shortage of potential content and promotions for gaming affiliates. There’s also a massive selection of events that appeal to almost every demographic you can think of. (Check out a complete listing here.)

National Pride

The Summer games take place this year between July 27 and August 12 and include athletes from 216 different countries. There’s no event that draws fans from as diverse a group as these games so if you’re looking to break into a new market, now is the time.

Every country has at least one participant worth following, and betting on and focusing your content on him or her (and pushing it through social media) is a good way of getting players from that country.

A Word of Warning

Most web publishers play a little fast and loose with copyright issues. After all, this is the Internet, right? Affiliate partners may get away with that type of behavior most of the time, but the International Olympic  Committee (IOC) does not play nice with trademark violations. They’ve gone after everyone from small restaurant owners to elementary schools for trademark violations and won’t hesitate to go after betting sites, too.

Be certain you’ve read their guidelines before creating any advertising or graphics.

Top Olympic Promotions

As you get ready to start promoting Olympic betting, here are a few CAP approved affiliate programs to consider.

  • Interwetten – It’s one of the top European sports betting sites with content in eight different languages including Turkish, Czech and Greek. Given the international nature of the Olympics, that’s worth looking into. They’re currently offering a 100 percent deposit bonus for new players, as well as a 50 percent revenue share for the first three months.
  • Doxxbet – Offers up a €25-€30 bonus for new players and is another Euro-focused sports betting site.
  • Ladbrokes – It’s a well known brand and will definitely be a center of activity for UK Olympic betting. Ladbrokes offers new bettors up to a €200 bonus and a 25 percent revenue share for affiliate partners.
  • Boylesports – Sign up through CAP and enjoy a 40 percent revenue share for the first three months. Players can a free bet of up to £/€20.

What are you doing to prepare for the 2012 Summer Olympics? Share your tips and tricks with the CAP community on our Online Gambling Newswire.