The head of the leading affiliate network for the online gaming industry will address the online bingo industry on the best and latest practices in affiliate marketing.
MONTREAL, QC. June 5, 2008 – As bingo operators converge on London for Online Bingo Summit 2008, June 17-18, they will benefit from the affiliate marketing insights of industry expert, Nicky Senyard.
Ms. Senyard, CEO of Income Access, a leading independent affiliate network for the online gaming industry, will be hosting a panel where bingo operators can learn about the latest developments in both affiliate management and affiliate innovation.
“Bingo has seen phenomenal growth in the UK over the last couple of years and we have been working closely with both bingo operators and affiliates to build up that niche,” said Senyard. “So we understand what both sides want out of the relationship. I intend to share insight with operators on how they can better understand their affiliates and get the most out their affiliate program.
Focusing on affiliate management and affiliate innovation, the panel is all about how affiliates are integral to the success of online bingo operators. Topics that Nicky will cover include tips on increasing the ROI of your affiliate program, increasing referrals by leveraging social media and SEO, and where Bingo marketing trends are going. The event promises to be both interactive and informative, and is not to be missed for anyone planning on attending.
Online Bingo Summit 2008 will also feature two days of other events and panels, all aimed at educating bingo operators and affiliates, and fostering exchanges between them. Through a variety of independent forums, interactive roundtables, and live online technology demonstrations, industry members will learn about the latest developments in marketing, technology, and regulations.
In total, the event will include over 16 hours of networking and more than 250 senior attendees. Topics of particular interest to operators will include:
• New Player Acquisition
• Effective Customer Retention
• European Market Expansion
• New European rules
• Online Marketing Innovations
• and Market Consolidation
“Online bingo players are known for being community oriented,” said Senyard. “Practicing that at the operator level is something, I think, that can be emphasized with affiliates which, in turn, will help create better experiences for players; and doing that will make you more successful as an industry.”
Online Bingo Summit 2008 will run June 17-18 at the Royal Garden Kensington in London, England. Those interested in attending can register here: https://secure.firstconf.com/bulletbusiness/bingo08/register.htm
A complete schedule of events is available here: http://www.bulletbusiness.com/bingo08/agenda.shtml
A list of confirmed attendees can be viewed here: http://www.bulletbusiness.com/bingo08/who.shtml
About Income Access
In operations since 2002, Income Access focuses on building long-term, proactive relationships with operators and affiliates alike. With three tiers of service, we work closely with our partners to optimize their marketing campaign. While our network partners enjoy access to over 17,000 affiliates and unparalleled analytics on campaign performance, our affiliates receive comprehensive support from a dedicated affiliate management team. Operators who prefer to create their own affiliate program, moreover, can white label the same unmatched software that powers our network, and can also choose to it managed by our expert affiliate marketing team.