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New Tools For Football Bettors

High-end football bettors can now take advantage of a new subscription product from form analysts allowing them to model almost any pre-match or in-play scenario across all of Europe's major soccer leagues. is backed by the co-founder of Betfair, A ndrew Black, along with the former Chief Executive Officer for Sportingbet, Nigel Payne, and provides comprehensive sportsbetting analysis. Its London-based team of developers, modellers and bettors apply cutting-edge analytics to both pre-event and in-play situations.

Always relevant to the major betting markets, revealed that its new Form Lab Pro will answer questions such as ‘what's Everton’s away record under David Moyes when they've just lost at home' or ‘what's Valencia’s win record when drawing after 60 minutes against top-half teams'. has also released its first trading product, Trader Lab – Players, which is aimed at compilers of major sportsbooks and analyses the impact of individual players alongside player combinations and team formations in a way never done before. Trader Lab – Player's unique analytical capabilities will, for example, confirm Liverpool’s most effective defensive combination, unlock Internazionale's secret for beating bottom-half teams or compare Aston Villa's home performances depending on t heir formation.

"'s ‘white-label' Form Labs have proven extremely popular with sportsbooks and their customers since their launch in October," said Mike Falconer, Chief Executive Officer for

"Our Pro and Trader range take us into two additional and important markets and allow us to broaden the ways we can apply our analytical expertise and technology. They're another example of the new standards we're trying to set for sportsbooks, media-owners and bettors alike."