March 3, 2009 — NetPlay TV plc, the interactive gaming company with brands such as Supercasino.com and Bingos.com, has announced a partnership with affiliate marketing solutions provider, Income Access (www.incomeaccess.com). Through this partnership, the Bingos.com brand and Supercasino.com brand affiliate program will be launched in the Income Access network. This partnership will afford NetPlay TV affiliates access to in-depth tracking reports, advanced marketing tools, dedicated support and through this will be able to optimise their efforts and improve their earnings.
As part of the Income Access affiliate network, NetPlay TV will be able to offer their Bingos.com affiliates the means to both diversify and bolster their revenue streams. While NetPlay TV’s status as a trusted and reputable brand will help affiliates increase conversions, the support and software provided by the Income Access network will help affiliates to optimise their promotional efforts.
The Income Access software features an array of functions and features that help affiliates optimise their online marketing campaigns. Affiliates enjoy in-depth graphical tracking reports, providing them with advanced intelligence on campaign performance at a glance. A variety of marketing tools also help affiliates boost traffic, referrals, and conversions.
Commenting on the partnership, Dominic Mansour, CEO of Bingos.com, said: "Affiliates are a priority within our marketing plans. The more we can provide them in terms of support and information, the better results we can expect. Our unique products, be it live bingo, roulette or any other game, have a multiplatform delivery giving the user the choice of experiencing the same thrill of the game online, on TV or through their phone. As we are generating higher lifetime values than any other casino or bingo sites we naturally should be an obvious long term solutions partner. By partnering with Income Access we hope that every affiliate will make full use of their technology and reports provided and expect dramatic changes in their earning."
Nicky Senyard, CEO of Income Access, added: "Bingos.co.uk will represent an excellent opportunity for affiliates, and we’re delighted to provide their affiliates with access to dedicated support, in-depth tracking reports and advanced marketing tools. Using these resources to promote such a reputable brand should really help affiliates bolster their earnings and reach a new level of success.”
Redleaf Communications Tel: 020 7566 6700
Sanna Sumner/Mike Ward firstname.lastname@example.org
Income Access Tel: 514-849-8595
Nicky Senyard www.incomeaccess.com
About NetPlay TV plc
NetPlay TV plc is listed on the AIM market of the London Stock Exchange (NPT). NetPlay TV operates a number of interactive gaming services under a UK gaming license, including 'Live Roulette' ™ and 'Live BlackJack’, www.supercasino.com, 'Live Roulette' and 'Autowheel' can also be viewed live on television on Sky Channel 866. 'Live BlackJack' is broadcast live on the Internet www.supercasino.com from 9pm.
In April 2008, NetPlay TV acquired Bingos.com, an established pan-European online bingo operator with over one million registered players. Bingos.com currently operates as an Internet site in the UK, Spain, Italy, Poland and Sweden.
The Company is focused on the delivery of a converged interactive gaming experience allowing its customers to interact with its games on a variety of platforms, TV, Internet and mobile from a common integrated wallet.
About Income Access
Offering a complete array affiliate marketing solutions for the igaming industry, Income Access offers four different services to meet the unique needs of their individual clients: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Since its establishment in 2002, Income Access has worked with over 60 operators across all gaming verticals, including some of the most trusted names in online gaming, such as Victor Chandler, Sportingbet, tombola, and Game Account.