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mFortune Mobile Casino Launches U.K.'s First Mobile Dog Racing Game

MONTREAL, QC. March 16, 2009 — Affiliates in the Income Access affiliate network ( will now be able to promote a new mFortune game. The U.K.-based mobile casino operator has launched the U.K.'s first mobile dog racing game. The game, which is free to download, is compatible with all major mobile phone devices. It is the latest application available from, and joins an already vast array of existing Poker, Roulette, Blackjack and Fruit Machine games.

mFortune Dogs ( is a game of chance where players can feel the thrill of dog racing. With six dogs in each race, players can bet on the winner, or on the winning combinations (first two or first three dogs). Players can study the odds for each dog, to try to forecast the winner, or simply bet on their favorite dog or number.

The mFortune affiliate program is part of the Income Access affiliate network. With the mobile gaming being one of the fastest-growing verticals in the gaming industry, online gaming affiliates can now benefit from the unique variety of games offered by mFortune to its players. The mFortune gaming software supports more than 100 models of mobile devices. These include, but are not limited to, 49 models of Nokia, 40 Sony Ericsson models, 23 different Samsung mobile phones, and ten Motorola handheld devices.

“The addition of this new game to the range of existing mFortune applications is an exciting opportunity for affiliates,” said Nicky Senyard, CEO of Income Access. “Given that mobile gaming is one of the fastest-growing market segments, the potential earnings offered by mFortune's attractive line of products are considerable. Mobile gaming affiliates can benefit from future referrals, as well as the lucrative mFortune commission structure."

mFortune is a fully licensed U.K. mobile casino, accepting players worldwide (except the U.S.), and offering some of the best in mobile gaming, including, one of the most popular mobile bingo halls in the U.K. mFortune’s affiliate program is run exclusively through Income Access, and allows affiliates to promote via WAP sites or traditional websites, with exclusive bonus codes and SMS promo codes for offline tracking, as well as traditional flash and banner creatives. has recently increased commissions to offer 50% base revenue share to all affiliates, with the option of higher commissions for top performing affiliates. This makes mFortune one of the highest-paying mobile casino affiliate programs in the U.K. mFortune is also offering a bonus CPA of £1 per free download. Existing and new affiliates can benefit from the expert reporting analytics and support offered by the Income Access software that powers the mFortune affiliate program. The software provides both mFortune and its affiliates the intelligence they need to optimize their respective marketing campaigns.

About mFortune
mFortune ( is owned and operated by U.K.-based In Touch Games, Ltd. who manufacture and distribute coin-operated gaming equipment. The current range includes Fixed Odds Betting Terminals (FOBT’s), Digital downloadable MP3 Jukeboxes and Skill with Prizes machines (SWP’s). Currently ITG are the largest supplier of FOBT’s to Independent Bookmakers in the UK.

About Income Access
Working closely with its partners to help them succeed in the igaming space, Income Access has been helping both operators and affiliates leverage affiliate marketing since 2002. Offering a blend of four types of services, Income Access provides affiliate marketing solutions tailored to the unique needs of its partners: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnering with over 60 operators since its inception, Income Access works with some of the most trusted names in online gaming, such as, Ladbrokes, Market-Ace, Victor Chandler, and Game Account.