On Monday, Lock Poker formally announced that it intends to purchase the assets of the Cake Poker Network. As if this news is not big enough, the company will be leaving the Merge Gaming Network behind to branch out on their own.
Over the next few weeks, Lock Poker plans to rebrand the Cake Network and then release the service under a new network – Revolution Gaming – on June 1, 2012.
Although the Lock Poker team is sure to make a few changes, it has been noted that the new network is going to be powered by Cake Poker software. While there will not be any interruption in service, all players will be migrated to the new software on the last day of May.
Good News for Affiliates?
Since the beginning of 2012, Lock Poker (learn more brand details about Lock Poker here) has experienced solid growth. With this move, it is widely believed that Cake could quickly become the number one network accepting US players.
This alone is reason enough for US-based affiliates to get excited. However, there are other reasons why you should consider signing up for this new network:
- The potential for fast US-based withdrawals, thanks to the use of the Lock Poker cashier (this is sure to excite players)
- A newly branded network complete with promotions as well as a better tournament schedule
- Increased traffic
Lock Poker CEO Jennifer Larson is just as excited about the acquisition as players and affiliates:
“We are very excited at the prospect of driving the product, marketing and overall vision of the network. It is a dream come true.”
While this is a huge deal for Lock Poker, the same excitement is not shared at the Merge Gaming Network. It is believed that Lock Poker was the largest service in the network, accounting for approximately 40 percent of all traffic.
As an affiliate, keep an eye on this story as it continues to develop throughout the month. Come June 1, the Revolution Gaming network will be in business!