MONTREAL, April 27, 2009 — Google has re-opened AdWords to online gambling operators and affiliates in Ireland and Austria. Gaming operators and affiliates using the Income Access affiliate software can take advantage of this development by using the range of advanced PPC tracking specifically designed to help optimize and track the performance of their AdWords campaigns (http://incomeaccess.com/software-overview.asp). The announcement of the reintroduction of AdWords in Austria and Ireland follows similar news for the U.K. market in late 2008.
For operators with an existing license in these markets, Google will now allow them to start campaigns in Austria and Ireland. Income Access will also be helping these partners to fast-track their white-listing process with Google AdWords. Furthermore, Income Access can manage the operators’ campaigns directly, or provide them with assistance in getting white-listed and starting their campaigns.
Affiliates promoting operators that are white-listed in these jurisdictions will also be able to leverage Google AdWords as a traffic source. Through the Income Access Affiliate Custom Tracking tools (http://incomeaccess.com/analytics.asp), these affiliates can track how certain keywords convert in a referral. Affiliates can also view their PPC reports against the players that come in and discover which types of players are coming through on which keywords, and learn about their lifecycle.
“Seeing two more AdWords jurisdictions open up to online gaming shows how the industry has matured,” said Nicky Senyard, CEO of Income Access. “These changes in Google’s policy represent a significant opportunity for operators and affiliates to boost their traffic. Through our SEM Agency, Income Access offers both parties all the support they need to become white-listed in these jurisdictions and deploy Adwords campaigns that are optimized for the igaming marketplace.”
With the PPC tracking tools of the Income Access affiliate software, operators and affiliates marketing to the Austrian and Irish markets can track how well each keyword converts into a referral. These tools will be available to members of the Income Access affiliate network, as well as third-parties using the Income Access software to power their in-house affiliate program.
The PPC tools are part of Income Access’s newly launched Search Engine Marketing Agency for the iGaming industry. More information about Income Access and the SEM services they offer can be found at http://incomeaccess.com/sem_agency.asp.
About Income Access
Working closely with its partners to help them succeed in the igaming space, Income Access has been helping both operators and affiliates leverage affiliate marketing since 2002. Offering a blend of four types of services, Income Access provides affiliate marketing solutions tailored to the unique needs of its partners: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnering with over 60 operators since its inception, Income Access works with some of the most trusted names in online gaming, such as Bingo.com, Ladbrokes, Market-Ace, Victor Chandler, and Game Account.