Montreal, Qc. (PRWeb) November 25, 2008 – Income Access (http://www.incomeaccess.com/), a leading independent gaming affiliate network and software provider, is attending CAP Down Under. The first iGaming affiliate conference in Australia, the event will run from November 25-28. In addition to networking, Income Access will be promoting its new creative software enhancements that focus on player conversion.
"This is an excellent opportunity for members of the Australian iGaming community to interact with one another," said Nicky Senyard, CEO of Income Access. "Being predominately a sportsbook market, Income Access looks forward to this opportunity to meet with our partners, as well as engage new ones. We will also be spreading awareness of several software enhancements that focus on player conversion."
In the latest round of upgrades to its affiliate marketing software, Income Access (http://www.incomeaccess.com) has added a number of marketing tools. These new tools are expected to help operators better engage their markets, and to help affiliates convert traffic into players. Of these new features that Income Access will be promoting at CAP Down Under, sportsbook operators are expected to benefit most from new tools for managing creatives.
Creatives are especially important in Sportsbooking, which is a cornerstone of the Australian iGaming Community. Promotional creatives help sportbooks recruit players around special sporting event. Income Access’ enhanced software platform not only supports cutting-edge creative tools, but it makes them easy to use.
These Income Access Software enhancements include three major creative functions: (1) third party banner and content management tools such as conextra and ad factory, (2) geo-targeting, and (3) RSS/XML feeds and ticker banners that can display odds in real time.
"Many of our Australian affiliates are in Sportsbook, and we have a very open dialogue about what they require," said Nicky Senyard, CEO of Income Access. "These enhancements have been designed to meet their needs."
The aim of CAP Down Under 2008 is to provide a relaxed atmosphere where affiliates and affiliate managers can network, and learn. Running November 26-27, CAP Down Under will bring members of the iGaming industry together for two days of seminars, networking, and recreational events. In addition, there will be panels and presentations on marketing opportunities and industry issues.
About Cap Down Under
CAP Down Under is a dedicated exhibition where affiliates and webmasters can meet, negotiate, and network with affiliate managers and management from the top online sites in Australia and all around the world. The conference will include world-class speaker sessions focusing on the Australian and Asian markets, round-table discussions between operators and affiliates, candid and open discussions on the industry's most important issues and Sponsored networking activities and parties each and every evening. CAP Australia follows the highly successful CAP events in London and Barcelona. To learn more about Cap Down Under, please visit: http://www.casinoaffiliateprograms.com/bb/cap-australia.25014.html.
About Income Access
Emphasizing long-term, proactive relationships, Income Access has partnered with more than 60 gaming operators and more than 17,000 affiliates since its inception over seven years ago. Working closely with affiliates and operators alike, Income Access offers a full array of affiliate marketing solution, from an affiliate network to white label affiliate marketing software. To date, Income Access has partnered with a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.