London, August 21 2009 — Gaming Media Group announced today the launch of its new games product, ScratchcardHeaven.com.
A new addition to Gaming Media Group’s existing brands ScratchcardHeaven.com offers instant & innovative scratchcard games that appeal equally to both male and female players, targeting the profitable age group of 30- to 50-year-olds.
ScratchcardHeaven.com is powered by NeoGames, pioneers of online scratchcards and established since 2005 and will take advantage of a wide range of more than 40 themed games varied between Fantasy, Sports, Casino and Classic Scratchcards. There will be two new games added each month accompanied by attractive player promotions. Continuing Gaming Media Groups localised strategy the Scratchcardheaven.com site will be launched in 10 languages.
Crispin Nieboer, CEO, explains "We see the addition of ScratchcardHeaven.com as widening the appeal of our brand portfolio, responding to a growing demand for fun and easy to play games. We are pleased to partner with NeoGames to promote ScratchcardHeaven.com to our key European markets where we are already seeing some strong interest."
About The Gaming Media Group (www.gamingmediagroup.co.uk)
Gaming Media Group combines one of Europe's leading online gaming operations, across poker, casino and bingo, with one of Europe's largest gaming media platforms. Gaming Media Group's subsidiary businesses include PokerHeaven.com, CasinoJoy.com, BingoJoy.com, BlackjackHeaven.com, ScratchcardHeaven.com and the Poker Channel.
About Heaven Affiliates
The affiliate program for all of the GMG brands operates an in-house affiliate system using Income Access software. The Heaven Affiliate program can be found at www.heavenaffiliates.com.
From start up in March 2005, PokerHeaven grew to become the second largest operator on the International Poker Network in March 2007 and now generates over €1 million in rake per month. PokerHeaven aims to provide the best localization, customer service and VIP management in every country across Europe. The site is available in 14 different European languages and offers players game-management tools which are unique to the IPN, including “The Player Zone” (enabling players to check their rake, promotions, and emails, find players and much more). The business has also developed its own CRM system – CID (Customer Intelligence Database) – enabling automated database updates, detailed player activity tracking/segmentation and additional player tools in the future. For more information go to www.pokerheaven.com.
Launched in January 2009, CasinoJoy.com is home to over 200 online casino games and runs on the CryptoLogic software offering Marvel slots games, televised blackjack tournaments, over 50 progressive jackpots and excellent VIP initiatives. For more information go to www.casinojoy.com.
Launched in 2008 BingoJoy is one of the fastest growing bingo rooms and runs off the highly regarded Parlay bingo platform. In any given month we payout over £8,000,000 in winnings to our loyal bingo players and have expanded to cover the UK, Sweden and Denmark. The success has come from the thriving online bingo community, and great promotional giveaways such as holidays, theme park passes and fun promotions. For more information go to www.bingojoy.com.
About Poker Channel
The Poker Channel is Europe's largest dedicated gaming TV network and broadcasts to 17 million cable and satellite homes in 20 countries, with a leading presence in France, Germany, Scandinavia, the Netherlands and Portugal. The Channel launched in March 2005 and broadcasts Europe's largest library of poker programming including top shows like the World Series of Poker, the World Poker Tour and other major tournaments, instructional series, documentaries and top player profiles. The Channel attracts around one million unique viewers per month, with 65% of its viewers playing poker online every day. The Channel also operates www.PokerChannelEurope.com, a leading provider of on-demand programming and news for gaming fans worldwide.