Dragonfish Reaches for the Moon!

16 November 2009 — Dragonfish, the independent B2B division of 888 Holdings Plc, today announces that following Moon Bingo’s success to date on Dragonfish’s bingo network, Moon Bingo has relaunched as a standalone network.

Dragonfish’s agreement with MoonBingo includes Dragonfish’s Total Gaming Services offering: provision of chat moderators, ePayments systems, customer care, hosting and full technology services including back office and platform integration.

This development endorses Dragonfish’s hybrid strategy for its bingo model. Business partners who join the Dragonfish’s network are able to benefit from instant liquidity whilst gaining a full understanding of back office functionality, CRM and chat facilities. The provision of appropriate levels of liquidity enables partners to subsequently launch standalone networks in the future whilst maintaining other brands on the Dragonfish bingo network.

Moon Bingo’s move complements the tremendous success on the existing Dragonfish bingo network which has recently launched a number of new brands and has plans to add a further ten before the year end, creating even greater liquidity for its partners.

Moon Bingo’s network started very successfully with tens of thousands of new players coming in during its first week. Moon Bingo features a record breaking £10,000,000 bingo jackpot, 300% bonuses, £45,000 free bingo prizes and 1p bingo games along with a broad selection of Dragonfish ‘Quickplay’ games, including slots, blackjack and scratch cards.

Gabi Campos, Managing Director of Dragonfish, said:

“We consider our bingo software to be the leading product in the sector. We are delighted it has helped contribute to Moon Bingo’s continued success, and via our liquidity and back office functionality, will be able to add to it further, as a standalone network.”

Gabi Campos, Managing Director                 
+350 200 49 800

Bell Pottinger Corporate & Financial

Nick Lambert
+44 20 7861 3232

About Dragonfish
· Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a separate division within 888
· Dragonfish is a leading provider of Total Gaming Services – Games & Technology; Operations; Marketing and ePayments – with an unique heritage within one of the world's leading B2C brands, 888
· Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
· Dragonfish has unsurpassed operations and marketing knowledge in the gaming industry
· Please see www.dragonfishtech.com for further details, or contact through sales@dragonfishtech.com

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