When you become an iGaming affiliate, you’ll probably want to join an affiliate program as soon as possible as this is how you partner with gambling brands and start to generate revenues. As your business scales, you will undoubtedly consider signing up for multiple partnerships.
But that begs an important question – can you be an affiliate for multiple companies?
If you’re curious to find out whether you’re allowed to have multiple affiliate programs on one site, you’re in the right place. We’ll reveal whether or not this is possible, and you’ll also learn more about whether it’s a good idea to do so.
Can You Have Multiple Affiliate Programs?
In short, yes – you are allowed to have multiple affiliate programs on your website. In fact, we would recommend that you do.
Many of the largest iGaming affiliates are members of multiple programs, which allows them to maximize their income potential. When you’ve got multiple affiliate partners, the most important thing is that you continue to nurture your relationship with the affiliate manager of each.
Why Should You Have Multiple Affiliate Programs?
You should have multiple affiliate programs for several reasons, and we discuss the most important of these below.
Additional Revenue Streams
Perhaps the greatest benefit of having multiple affiliate programs on one site is that you can significantly increase your income. If you’re successful and bringing in $5,000 per month with one program, you could quadruple that to $20,000 if you enter more partnerships.
Adding revenue streams is good for your overall monthly earnings, but it’s also good to spread revenue over multiple programs. If one program doesn’t generate as much money in one month, you’ll at least have the others to balance things out. As such, you can continue operating and reinvesting in your affiliate site.
Give Your Customers More of a Choice
You probably don’t need us to tell you that being an iGaming affiliate is sometimes tough. Regardless of the niche you choose, you’re going to face a huge level of competition. How can you stand out, then? There are many ways – but one is to give your customers more casino and sportsbook brands to choose from.
When you partner with multiple affiliate programs, you can give your audience a bigger choice in terms of brands, welcome packages, bonuses, and more. What’s more, customer preferences change all the time and most players like to try new brands, so adding more casinos and sportsbooks to your site through additional partnerships allows your customers to do this.
Solidify Your Industry Reputation
When you’re a new affiliate in any vertical, you need to work hard to gain other people’s trust – both in terms of customers and others within the industry. One of the most crucial ways you can gain trust is by networking and proving your worth from a business standpoint.
Partnering with multiple affiliate programs means that you will meet a huge range of people in the iGaming sector. Besides growing relationships, you’ll also improve your chances of receiving referrals and recognition – which could potentially lead to further opportunities later down the line.
Things to Consider When Using More Than One Affiliate Program
Despite the benefits of having multiple affiliate programs on one site, it’s important that you consider some of the challenges this might present. First and foremost, you must – as we mentioned earlier – not let your existing relationships suffer.
Treat every affiliate partner equally and focus on building a strong partnership that is mutually beneficial, and where you can help them achieve their goals as well as your own. If you don’t, you will probably find some of your partnerships terminated as a result.
When joining multiple affiliate programs, it’s also important that you don’t take on more than you can do. If you spread yourself too thin, others will notice this and it could compromise the quality of your product. Ideally, you should build out slowly and only expand when you feel comfortable doing so.
Now You Know About Joining Multiple Affiliate Programs
Can you use more than one affiliate program? Yes – but you need to consider multiple factors before doing so. Make sure you don’t spread yourself too thin and make sure you only just the affiliate programs that align with your approach and the type of casinos and sportsbooks your players are looking for.
Casino Affiliate Programs offers a huge directory of the industry’s best affiliate programs. Join now to find the best choice for your needs.