Gamification is currently one of the hottest buzzwords in affiliate marketing, but what does it actually mean?
In this insightful and educational webinar, Raf Keustermans, co-founder and CEO of Plumbee, will provide a practical guide to using gaming mechanics for affiliate marketing in the iGaming space. He will provide innovative ideas for motivating customers and players to engage and examples of how to reward social media advocates. Raf is going to reveal some of the hottest information to put your best “gamification” foot forward.
We’ll be covering:
- What gamification really means for the iGaming affiliate audience
- How to use gaming mechanics for marketing
- Innovative ideas for motivating customers to engage
- Examples of how to reward social media advocates
- and more!
Webinar guests will also have the opportunity to ask Raf their questions about gamification and social media in our extended Q&A session.
Gamification and Social Media Webinar
When: Thursday, August 23, 2012 at 7:00 a.m. PST
Raf Keustermans, CEO, Plumbee
Duration: 60 minutes, including Q&A
Raf is co-founder and CEO of Plumbee, a VC-backed social casino games startup in London behind the hit game Mirrorball Slots on Facebook. A social games veteran with a background in gambling, Raf worked most recently as a strategic consultant for social and mobile game studios. Prior to that, Raf served as global marketing director for leading social game studio EA Playfish. Before Playfish, he headed up the European arm of EA’s successful casual games platform Pogo.com. He also worked for advertising agencies like BBDO, Grey and Publicis and was leading the marketing teams for online gambling operator Unibet in Western Europe (2005-2008).
This webinar is sponsored by the Barcelona Affiliate Conference: