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Boxing Day debut for new online bingo site

A new online bingo site is set for launch later this month at, utilising software from Alderney-licensed Internet gambling platform provider Virtue Fusion Limited.

A television advertising campaign will begin in the UK next week for before the domain goes live on December 26.

"Virtue Fusion's solution brings us stable, award-winning and innovative software allowing us to concentrate on investing in a superb community and innovating with our brand to win market share and expand the audience," said Raj Ramanandi, Managing Director for Digital Prophets.

" is very unique and our ad campaign will certainly attract plenty of interest. We are very excited.

"We will have a sustained television presence throughout 2010. The ads were the brainchild of an agency responsible for some award-winning adverts for McDonald's, Walkers Crisps, Sony, VW Polo, Philips, Nikon, Barclaycard and Esso." is the brainchild of super-affiliate Digital Prophets, operators of the popular domain, and will remain independent with the information portal continuing to promote other UK sites alongside its own offering.

"We are delighted that Digital Prophets has chosen Virtue Fusion ahead of the competition," said Bob McCulloch, Chief Executive Officer for Virtue Fusion.

"The fact that a super-affiliate has chosen us is testament to the revenue generating capability of our product. Digital Prophets' proven ability to drive traffic, combined with their slick television advertising campaign, makes for a powerful combination. We look forward to building a long and successful relationship with them."