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Bodog Launches Trial Version of

March 3, 2011 (CAP PR Wire) – Purchased last March (2010) by Bodog founder, Calvin Ayre, for GBP4,000,000, is in a live trial period.

In this early launch period,, is seeking feedback and giving customers the chance to be part of the growth planby shaping the future of the site. The initial slots offering will see significant additions over the months as reacts to the directives of its players. is owned by the and licensed to existing Brand Licensees, Bodog Europe and the Morris Mohawk Gaming Group, to be operated pursuant to their current brand licensing arrangements and in accordance with their existing gaming licenses. Brand Licensees have the opportunity of leveraging the URL, the technology and the gaming experience that comes with a licensed property.

Obviously, the site aims to target casino players as well as the emerging female gaming audience.’s European Head of Marketing, Charlie Goodenough, believes that after, is the best gaming domain in the world, better than even because there are no strong brands in thespace;

“ represents an almost limitless opportunity to really establish an online slots brand in the market but this trial period is very much a toe-in-the-water experience for us and our potential customers as we get a feel for what they want. Unlike so many launches starts trading with an already strong traffic flow of people directly interested in the product we are offering. I cannot think of any online launch to date that has enjoyed that advantage and am, therefore, very excited about the future of the brand.”

Affiliates can promote Bodog via the Bodog affiliate program.