888 Holdings has successfully achieved their “highest six month revenues,” as CEO Brian Mattingly delivered the good news in a trading update to shareholders. Total revenue increased by 21 percent to $186.4 million.
Mattingly claims the improved numbers can be attributed to new product offerings with mainly the B2C numbers contributing, which are the highest in 888’s history.
Their online poker revenue showed an increase of 72 percent to $41.3 million and casino was up by 20 percent to 83.1 million. 888 is glad to announce they will also be reinstating their dividends to shareholders and will use the added cash to continue growing the company.
Now 888 is in talks with Facebook the social media giant to negotiate “real money” online poker to legal jurisdictions. After just completing integration with Mytopia into their 888 department structure, now they can expand their social games initiatives and look to increase their online social playing customer base.
The aim is to ultimately build up their social games offerings and convert them into real money gaming options.
How Affiliates Can Take Advantage
Affiliates who have not already signed up to promote 888 now have a reason to do so, since revenues are up a lot and 888 is beginning to really tap into the social games offerings that will give affiliates even more opportunities to cash in.
888 will continue to grow with more money in the bank, meaning more marketing dollars to promote the brand across all product offerings with added social playing.