32Red Trumps William Hill in Trademark Case

In one of the interesting side-streets of the Internet gambling business world, 32Red has successfully sued William Hill, a company with a seventy-five year history, on a registered trademark dispute.

32Red began its legal proceedings against William Hill almost two years ago for its ’32 Vegas’ online casino, including its ’32V’ logo, saying those names infringed on 32Red’s and “were sufficiently similar to lead to confusion among consumers”. William Hill launched 32Vegas online casino with Playtech in 2006.

The financial details weren’t yet available, but 32Red has requested that the court prevent William Hill from using the 32Vegas brand in the European Community, as well as reimbursement for legal costs associated with the case and “an inquiry to assess the extent of damages or profits arising from the infringement.”

A counter-claim by William Hill was dismissed.