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10 New Games from 888

June 11, 2010 (CAP PR Wire) — officially welcomed the addition of 10 new games into its online gaming mix. The games come hot on the heels of the upcoming worldwide football event taking place in South Africa. The interactive games are available on 888games, 888sportgames and gameonquickplay.

The inclusion of these games will bolster 888’s formidable gaming inventory and also reaffirms 888’s position as the leader of online gambling ( entertainment. The new games are divided up into three categories, namely: Football games (Slota Bonita, World Champions 2010, Keno Cup 2010, Top Trumps World Cup 2010, Top Trumps Football Stars 2010, Scratch Football and Hi-Lo Heroes 2010), Branded Slots (Monopoly and The Price is Right) and an exciting Hi-Lo game (Hi Lo Silver).

Itai Pazner, C.O.O of, said: “We are really excited to be releasing these games ahead of the world’s most popular sporting event. Our commitment to innovation, variety and gaming quality never rests. These new games provide entertainment aplenty for sports fans and traditional gamers alike. 888 will continue to provide the highest levels of gaming excellence to its customers.”

About is the World’s No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997, this year celebrates its 13th anniversary of being the pioneers of the online gaming industry. has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products: Casino, Poker, Bingo and Sports betting.’s goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust – with every member. operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, continually strives to be the No.1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world.

It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies. recently announced its first acquisition; the bingo business and assets from Globalcom. 888’s bingo brand, 888ladies, has become a brand leader within a very short time, winning awards and delivering a strong community. Further to the new site offerings and following significant technological investment, has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which uses its online poker capabilities to power has also recently launched mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too. has been named by EGaming Awards as the best Casino Online for four years in a row, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. also landed the 2008 Gambling Online Magazine Top Casino award and its internal magazine, Eight, won the prestigious Most Effective Membership title at the 2008 APA Effectiveness Awards. Offline activity sits side by side the online business, complimenting’s position as the leading authority in gaming entertainment. sponsors Shane Warne from the world of cricket.

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