Certainly an interesting development.
The markets are seeing it as positive – shares of some related public companies got a boost like Caesars and Boyd Gaming – but I’m not so sure that these land based properties will be the ones to benefit. Indeed their current model is under threat now.
Bigger boosts for both 888 Holdings and Bwin who are the respective online partners for those landbased casinos. Of course the bad news is that both of these online companies have a shocking reputation with affiliates for constantly reducing affiliate terms and conditions.
Is this a good development for independent affiliates? I am not so sure.
:tooconfus