Hey Arkyt, I am actually a bulk email affiliate myself, so I know what is happening here. This is going to be very high level so hopefully everyone will follow. Regardless of how you feel about bulk email chances are this is not SPAM but actually 100% compliant.
Somewhere, doesn’t have to be with a CR or even any other related casino, but somewhere online you have submitted your email address and opted into a site that distributes its users email address to emailers such as myself to monetize their database. No other personal information is given, typically just email, ip address, and the date and url of the privacy policy of the site you subscribed to. Once I have this information I use a third party to append your personally identifiable information such as your purchase behavior or any other information that has been collected about you from a wide range of sites to identify you as someone that visits gaming/gambling related sites. Based on widely accepted interpretations of the CAN-SPAM Act the sender is 100% compliant as long as the privacy policy states something along the lines of:
“When you complete a registration or offer form that is hosted by one of our website publisher partners on our behalf, the website publisher partner may submit all or a portion of the information that you submitted on the form to the Company. This information may include, but is not limited to: your IP address, e-mail address, name, mailing address, telephone number, date of birth, gender, and payment information; information about your background, interests, health, education, career goals, and shopping preferences; and any other information you provide to our website publisher partner.
We may receive information about you, including but not limited to your IP address, e-mail address, first name, last name, mailing address, and telephone number, from third party marketing partners that provide us with consumer data to manage on their behalf.
Marketing Partners
We may share, license or sell your information to third parties for various marketing purposes, including their online (e.g., e-mail marketing) and offline (e.g., telemarketing, cell phone text messaging, skip tracing, and direct mail) marketing programs. With respect to telemarketing in particular, you authorize us and our third-party marketing partners to call your landline telephone and/or cell phone (if provided) and you understand that your wireless carrier’s standard rates may apply to any calls to your cell phone.
Data Enhancement/Appending/Validation
We may use third party service providers to enhance our database with additional elements, including but not limited to age ranges present in your household, whether you own or rent a home, the length of time you have lived at your residence, whether you are a mail order buyer or responder, household income, and gender. Further, we may use third party service providers to append telephone numbers to other data points we have in our database. We also may use third party service providers to validate the data we have in our database.
Additionally, we may share, license or sell your information to third parties for use in their data validation, enhancement, information verification services, and, to the extent permitted by law, individual reference or look-up services.those pieces of information are all the mailer need to have to be completely 100% Due to some very creative enhancements in advertising tracking and cookie tracing your”
Chances are somewhere you have given your email and opted into a site with a similar privacy policy and then they have gathered that you visit gaming sites and are now sending you these offers. The fact that you are in the US and they are sending you CR offers means that the emailer is lazy and doesn’t segment lists based on geo location, but it does not mean that it is spam. This also explains why the unsubscribe request to [email protected] returned the response that it did. They really probably do not know where you subscribed and therefore cannot unsubscribe you.
Hopefully this insight helps.
While compliant bulk email affiliates are not as common in the igaming niche of the Affiliate Space, out side of iGaming they are some of the largest Affiliates in the world. Many reaching over $25-$50million per year.