Dear nilsli and CAP members,
I apologise in advance for the length of this response.
While it would be inappropriate to comment on an open forum, details relating to any individual affiliates traffic or particular circumstances, I would like to outline how we deal with bonus abuse.
Needless to say, we strive to resolve any issues our affiliates have in a prompt and professional manner treating affiliates with all the respect they deserve.
Myself and the Unibet team here will only every close affiliate accounts as a *very* last resort after we’ve exhausted all other options.
These other options include:
- If the affiliate is on a CPA we will remove the CPA option and revert to revenue share. Some people think that fraud just takes place on CPA deals however; it’s also prevalent on revenue share deals too. Particularly if we offer competitive bonuses.
- Removing the no-negative carry over is sometimes put in place to reduce our risk if affiliates send an abnormal amount of fraudulent or bonus abuse traffic. It’s of course better to do this than just shut down affiliates. It’s important to note that in rare cases sometimes affiliates send nothing but bonus abuse traffic.
In this case, we spoke to the affiliate and informed them that we would reluctantly be taking this action. The affiliate agreed with this point.
- If the above doesn’t work we are left with no other option than to close the affiliate account. Let me stress that this is a very rare occurrence and we will always work with the affiliate to try and resolve the problem before it gets to this stage, either by changing the bonus terms and conditions, content or placements etc.
In this particular case, emails were sent to the affiliate via the email address registered to their account. Furthermore, I can say without reservation that I personally visited the site a number of times throughout this whole process in order to vet and review it.
I hope this answers your questions and sheds some light on how we work.
Kindest regards,
Elen Garth