Hi all
Apart from making timely payments, which is surely number one in list of criteria, when choosing which programmes to promote…
… I think the mark of a good affiliate programme is one that gets back to its affiliate emails/messages in a timely manner. This show commitment to keeping affiliates on-side, and also shows dedication to effective communication… which in turn maximises profits for all involved.
As affiliates, we’re enthusiastic – so affiliate managers should be too!
I’ve promoted a few casinos in the past (which have since made it onto the list of non CAP-endorsed programmes) which never got back to me – 3 days, 10 days, a month after an email or phone message…