1. Honesty
2. Timely communication
3. Keeping their word
4. Going to bat for you.
Each one of these are important in my opinion. One of the worst things an AM can do – is place you on side burner and think of you as a number. So many Am’s do this. They get so busy and cannot keep up and prioritize the wrong way.
1. Am’s have to be honest and tell you the truth at all times.. Self explanatory.
2. If an AM cannot get in touch with you in 24 hours I find that not to be very good. Even being busy is no excuse to be honest. Excluding weekends 24 hours tops! No excuse.
– if you cant deal with the issue at least send a message your going to work on it and give an ETA of an update. To make affiliates wait 3-4 days is terrible.
3. When they say they will do something honor it. Many do not. The idea of under promise and over deliver is a perfect example. There are some like this. Just keeping your word shows respect and decency.
4. An AM is the middle man between you and the casino program. They really need to be good at relating info between the program and affiliate and step to the plate for affiliates. Most are always geared towards the program to be honest since they get paid from them.
I guess doing their best job at these areas is all i usually ask. I just cant stand when you have to email an AM over and over about something and they just ignore or or forget to reply. Or tell you they will do this do that and never come through.
This always happens with payments from some programs – they cant pay on time and then you get the AM saying its on its way or all kinds of stories. Getting really sick of it.