JillO, I totally agree with you!
As someone who puts out content all day long, it’s difficult to get reallllly crafty with titles, particularly when you’re limited to character and word constraints to satisfy Mr. Google.
While phrases are used over and over, there’s no denying people love their “How Tos,” “Whys” and “Dos and Donts.”
It’s a tricky balance to satisfy the user + search engines, but with the right planning it can be done!