Correct me if I am wrong here, but William Hill uses Affiliate United affiliate system yes?
Affiliate United was CPays?
Actually I just answered my own question by visiting the Affiliate United site and read this at the footer
“NovaCasino As it has been created as a joint venture affiliate programs of William Hill, CPays and Webroute Services, it has become the largest Affiliate Unites program networks. “
So WHO farmed out their affiliate services to CPays, and that gave birth to Affiliate United. Same guys, different name.
My memory is hazy here, wasn’t CPays in a round about way owned by Playtech?