We decided that we re-evaluate all our major partners every 6 months. So I put up some new casinos in July and the ones that don’t convert will be taken off in January. I will keep the ones with good results and add new ones to test (usually based on recommendations from other affiliates).
I think if that conversion rate is so poor in a casino I would just dump them no matter how good commission they offer. Try to put another one in the same spot and see if that works better. For us, Unibet is the best converting brand but then again, it is market specific – we are in a small market where their brand is well recognized. If you are targeting the UK, try to pick UK brands like Victor Chandler. If you approach them, most of them will bump up your commission % in the hopes of getting a lot of traffic. You can also PM me if you need help with bumping the % up.
(not sure if we are allowed to post sub-aff links, if not, then sorry I guess a moderator will remove them in that case)