I don’t think the article really gets down into the nitty gritty of what most affiliates should be doing with their traffic when it comes to conversions. But it does make good points in regards to bonuses, promotions and ad copy.
Not enough is said about geo targeting, and ensuring the advertisements are in a language that the user can understand (eg german for german traffic, spanish for countries which speak spainish), and then to ensure that the landing pages, or the frontend of the casino/poker room etc site is in the same language.
To put it into perspective – if you saw a banner with a 200% up to 2000RMB, and clicked thru to this website – http://www.dafapoker.com/sc/ – would you signup? Would you understand and know whats happening?
Bonuses, and ad copy are useless, if the traffic cant understand it.
To further increase conversions, don’t send players to a casino which doesn’t accept players from their country.