Infinite scrolling is a really interesting concept. I’m not sure if I like it or not. Its good for affiliates who aren’t ranking too well, but what happens if you finally crack the top 3? You will get less traffic? Doesn’t seem very fair.
It also seems a bit unorganised too. I like the idea of pages and everything being organized, that’s how search engines have always worked. Its also nice to know who is on page 1, and what the top 10 most relevant results are for each search term.