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Reply To: Google testing infinite scroll results, should yield higher CTR’s

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#818105
Anonymous
Inactive

@ixian 230992 wrote:

It could well result in fewer clicks for the sites at the top.

If there is a specific number of average clicks per surfer, per search, and these clicks are now going to be spread across a broader base, then the sites at the top will feel a slight negative effect.

Agreed, however, most affiliates (i.e. the ones who usually rank lower than the top 3) should see an increase in traffic.

Separately, to bingodude’s comment, I also agree that the new sitelinks are a bit too much and can be damaging to the user’s experience.

It will be interesting to see what the overall impact is.