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Reply To: Google testing infinite scroll results, should yield higher CTR’s

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#818095
voodooman
Member

@Rak 230983 wrote:

The continuous scroll listing I think isn’t going to change much for the guys ontop, but it is going to get more clicks for the guys belong, who might have eye catching title tags?

It could well result in fewer clicks for the sites at the top.

If there is a specific number of average clicks per surfer, per search, and these clicks are now going to be spread across a broader base, then the sites at the top will feel a slight negative effect.