good content is more important but google looks at links linking to you (and the words that link to you) to find out what your site is about. If you can get 1 or 2 good links (good links are not on someones ‘linking, ‘partners’ pages) then you are fine.
P.S. change your alt image tags to you keyword phrase – alt=”Lisa Leyland, gorgeous presenter at Smart Live Casino” are not key word phrases – ‘Live Dealer Online Casinos’ are