Sorry, I don’t have a reference handy, but Search Engine Traffic overall, year-over-year, is down over 15 %, I have read. This, largely due to the “mobile” shift. Moreover, Microsoft (Yahoo/Bing) has picked up market share of the remaining search traffic, whereas Google has lost market share. Google has pressed the desperation button, and is trying all kinds of new stuff, in a desperate attempt to regain lost share. Their share price decline really says it all. In addition to this article’s topic, Google also has gone through a major SERPs shakeup over the last 2 weeks, which has severely diminished the value of the TITLE meta tag…..exact matches of query strings with TItle tag, no longer have a major effect on returned search results. It seems that the boys at the Plex are scrambling, and have really lost their edge, and their mission to be the pre-eminent Search engine.
Nothing lasts forever…..ask the Romans about that one !