Just remember, links are important for building rankings for competitive keywords, while content is important for attracting long-tail search terms. I think the debate of content vs. links gets people confused thinking it should be done one way or the other when in reality both is the answer. In order to build a strong website, you need high quality and a good quantity of links (especially in this industry), once a website has some strength, then the addition of good quality content targeted to long-tail search terms is helpful in increasing traffic incrementally.