About the banners and subscription links, what’s the benefit of doing that if they are above the scroll zone?
You have 1/2 a second to get a click and maybe that whale – that person does not care about rss, email or twitter – I want you to go to a web page – where do you look first – top left — I bet- then your eyes scroll across to the right (if you stay on that site for more than a second)
top banners on the left get the most hits
with that said – if you don’t want to move the right panel – i would suggest – for example – the Barclays Premier League image – doesn’t any of your affiliates have that logo on it – and in turn make it clickable – to a betting site