Hey Jackpothunt,
Content, content, content. That is key I think in this industry. As you said this is something you are working on, then it’s good that you’re going to spend sometime on this. I’ve noticed that a lot of sites have blogs or reviews/promotions of the week, with lots of interesting opinions on differnet products etc. I think a blog is one of the easiest ways of having frequently updated content on your site.
I think sites with a lighter colour scheme are easier on the eye. Personally, myeyes get tired more quickly when a website is darker and makes me want to click away sooner. So, you may want to lighten the colour scheme – but that’s just my experience.
Overall, I think you’ve made a great start. I’ll look forward to seeing the site when it’s complete.
Laura 