Finally have taken the time to read through this thread.
Must say it is a interesting topic, especially looking on it from my point of view from a newly started affiliate program.
Of course big affiliates are important, they are important for revenues, to get the number on the board. One other thing I think is important with the bigger affiliates are that they act as an advertising space for not just players, but the all so important smaller affiliates as well.
I guess most of the small affiliate out there go and look on the big sites to see which brand they are working with, and they start promoting those brands as well.
Then it might be tricky to rank well on keywords the bigger affiliats have cornered in, but with hard work, good content the traffic and conversion will come.
So as been stated by all AM’s Big affiliates are good to have, but you need to spread your risk and it is always nice to be able to see a smaller affiliate increase his figures month by month.
So small and big ones… welcome to Pafpartners 