Hi Dave,
There are plenty of channels with which you can seed your news across the internet these days. The obvious choices are social media sites such as Twitter, Facebook and Digg. The first two are great for creating a community around your site and the news you provide and will help you generate repeat visitors. Are you active on either Twitter or Facebook? If not, I’m sure I could assist you in building up your activity here.
Alternatively, you could really push your RSS feeds out to visitors and try and form partnerships with relevant bloggers to ensure that the news spreads virally.
Let me know if you’d like to give any of this a go and I’ll try and help you as much as I can.
I’ll pm you details of the programs I currently work with to see if there’s any interest there.
Regards,
Tom