Yes, it annoys me how much time and money the bookies spend on these wonderful banners they keep producing.
I often get the message from bookies and casinos, promote us becuase we have great banners!
Banners dont generate clicks at anywhere near the rate good focused calls to actions via text links do. And the few clicks they do generate dont convert anywhere near as well (in my experience – UK sportsbook anyway)
Stop wasting money on these “wonderful banners” and spend it on better offers/reasons to open an account is what I think! Or even better, spend more on retaining the players we send you.
Also affiliates that just chuck up banners and hope for accounts arent the ones affiliate managers wont to focus their time on surely?? But it seems that with many of them, banners are the main focus.