Well I’m sure you can do the maths Anton.
IF you think that :
– players are only going to average $40 deposits
– and we assume a best case scenario that they play and lose it all
– and you are on a 30% revenue share
– and they don’t charge you for the “free gift”.
Then you’re going to make just $12 per player on that sort of rev-share deal. Theoretically a deal of $75 / $100 should see you way ahead.
However, ….
… if your player source is more random (SEO + external links), and you might attract actual genuine players, then you could see player depositing $200, $500, $1000 or more.
I’ve had players literally joinup and deposit thousands and spend it all within 24 hours (especially at online casino sites). The truth is that with rev-share, 80% of your value will come from a handful of big players.
I’ve had $xx,xxx payouts generated by ONE player in a month at multiple sites over the years. Think how many $100 CPA’s that covers. This is why experienced affiliates say REV-SHARE beats CPA whenever you have a REAL source of new players.
So it’s up to you – if you want to ignore that advice … you have to know your site, your targets, and your player base. And in the end if you think all that you will ever have is low end players – maybe CPA is better.
(But remember – if your gaming partenr is happy to keep paying the CPA, then usually it’s because it’s FAR LESS than they’d have to pay you on REV-SHARE).
:sarcasm: