Thanks Martyn, your reply was very useful.
I know what you’re saying about the “Yellow on Green” buttons, they were initially only put there as a short term solution and I wasn’t overly keen on them myself. But I think over time they’ve won me over and I think I’ll keep them as an in-your-face call to action.
I will definitely be looking at putting PLAY NOW buttons in the casino bonuses section on your good advice and have already changed the page titles as suggested.
I haven’t thought about US offering casinos so I’ll definitely be in touch for more information.
Thanks again
elbowroomjon