Hi,
It seems to be a good time for scratch card players, we had a 50,000 and 11,000 winner last week and had a 10,000 winner yesterday.
I deal with several websites who promote them, some are casino/general gaming types but they do convert particularly well with bingo traffic. They have quite a wide appeal and appeal to men and women, so if you’re going to promote them I’d say it’s best to market them to everyone, not just the female market.
On Prime Scratchcards we have a couple of bingo type games as well as many casino based games, so try to have something for everyone. They’re very easy to play and very easy to play ‘just one more game’! 
Kind regards,
Kim