I have to agree with Renee here. It will take a lot from a new outfit to start competing with the Aussie licensed sports books here in Australia.
Especially since the format of the product does not seem to be that of the normal bookmaker variety, but rather a “new” player to player concept (which I would assume is a betting exchange without actually saying “betting exchange”).
From what I can tell since the arrival of another exchange here in Aus, is that the punters here can’t be f*cked (to use one of my favorite Aussie terms:)) to learn how to use it. Hell, it’s hard enough getting punters out of the TAB and betting online, never mind teaching them a new system. A bloke who works with me, at an online sports book STILL PLACES HIS BETS AT THE TAB, despite the various benefits (which he is fully aware of) of online betting.
I also don’t think the Asia Pacific region is the primary target on Playtech’s mind here.
Nothing personal Greg. I don’t mean to seem like I’m attacking your views here mate, and you may well be right. Just a few observations from my experience in the Aus market.