Simmo
Think about the affiliate that comes to the site for the first time, see a banner ad for XYZcasino.com not that room could have long history of being a rougue but because they are willing to X amount of $$$ they get a banner ad, that first time user affiliate will not know that ads are paid for they will see the on CAP and belive that CAP endorse them.
That then brings up another point, let say casino like GP wanted to advertise that has a history of bad dealing with affiliates will you allow them to advertise on CAP????
Shaun
Another benefit is (hopefully) keeping a channel of communication open with all operators. If you start to distinguish between programs and close the door to some, it becomes harder to get them to acknowledge potentially valuable feedback aimed at improving their program.
It may be better to welcome all programs in (with equal rights) and make it a condition that they feedback to affilaites and maintain an open communication channel.