Here is Bob’s article http://www.casinoaffiliateprograms.com/learningcenter/offline/bob-rains-q-a-for-wednesday-jan-21-2009-getting-the-most-out-of-cap-euro-london.php
and another good one http://www.pokeraffiliateprograms.com/blog/2008/09/15/tricks-of-the-trade-%e2%80%93-7-tips-for-affiliate-managers-to-have-a-successful-gaming-conference/