Hi Bryan
The term “Master affiliate” is a basic description of one of the services EMG can offer to a client when EMG are retained as consultants. EMG develops and can manange their affiliate program. EMG provides seasoned affiliate manager(s) who work exclusively on behalf of the respective client. The program handles player support and all payments for all players and affiliates. EMG receives a performance based consultant fee on what the affiliate program generates.
CAP and PAP are owned and operated by Affiliate media inc. which is a wholly different company. CAP and PAP do not act as master affiliates. A standard certification fee is paid for the listings of EMG clients. In practice this fee is then passed along to the client by EMG for payment.
Most legitimate Casinos and Online Gaming Operators are listed at CAP. EMG’s clients are no different. They want to be a part of the commmunity so they can grow their business. Certifcation grants them access and a presence on the CAP/PAP forums, their staff is admitted free at CAP events, they can appear in our publications and they get certified partner pricing on sponsorships at CAP Euro, CAP Down and CAP Springbreak.
Hope this clarification helps.