What I don’t get with Google in particular is how the listings swing wildly up and down and how some sites with no updated content and next to zero links can rank number one whilst other sites pumping in loads of new content and backlinks can go up and down in the rankings. I would love some kind of tool which could tell me exactly why Google was penalising a particular site. For example I can remember one of my sites taking a nose dive in the google serps going from position 3 to position 63 overnight before gradually recovering WTF?? :madat:
I don’t agree about content not being important though as I have seen sites get slammed for duplicate content etc, even if they are the ones with the original content. I have also seen too many cases of sites with hardly any backlinks rank really well so basically I along with most of you have no frigging idea what makes Google tick but I’m starting to think that the algorithm is getting worse on Google and not rewarding the good sites.