Google has even admitted, I cant remember where the document is but in their own words, 25% of a websites ranking is based on content and 75% on links. That’s because content is too easy to manipulate.
If content was important you would not have these websites ranking top 20 for online casino as they are using simple redirects:
realife.p2a.pl
nor this site another redirect:
segasonic.100foros.com
Oh here is another redirect:
ogutfm.smfforfree4.com
and lastly another redirect:
blogs.browning.edu/wp-includes/js/?Free-online-casino-3
None of the sites linking to the last domain are gambling sites. All you have are spammed links.
So to summarize… websites have no content, no themed links, all spammed links. I found these URLs within 2 minutes of searching. I can bet there’s a lot more.
I remember seeing one guy who accidentally ranked his casino website in the top 3 in google for the word phentermine. That keyword is worth at least 60k a month. He ranked that high because he screwed up his back link spamming. Phentermine is also pretty competitive. So if content is so important how does a casino website rank for phentermine which is a diet pill?
Which gets me back to what I have been saying from day one, google is deceiving everyone, its all about links. This is why they want us to report paid links. They want us to focus on content (which I agree is somewhat important especially if you want to convert traffic) because they can easily detect if we try to manipulate rankings using content.
So this is why I say SEO is bullshit.