@Renee 183145 wrote:
if you had to make a banner for the offer, how would you market it?
You know … I’d say something like …
Win up to $200 deposit bonus with one hour of FREE play to try our casino.
Win up to $200 deposit bonus playing with OUR cash.
Try the casino for FREE and win up to $200 deposit bonus.
FREE play at our casino for an hour – and win up to $200 deposit bonus.
Are you good enough to win the maximum $200 deposit bonus? /B]
Etc, etc,
No point in mentioning the $1000 of starting chips – as they’re not really relevant to the player
– the starting $1000 can’t be banked
– you can’t win $1000
– the $1000 is taken back
So all mention of FREE $1000 is misleading. It’s a loan not a bonus.
:wink-wink
Look, basically what you’re offering is a good offer, but by doing the old “bait n switch” it has an negative effect.
The customer had expectations raised to think maybe $1000 – and instead it’s ONLY $200?! WFT?!!
Instead if you stated FREE play and a maximum of $200 – then a $200 winner would be very pleased to know they’d done well.
It’s all about expectations being raised too high.