It doesn’t seem normal … but … Deposits are a funny thing.
Bet365 offers Sports, Casino, Poker all on the same account – so I wonder quite how they measure, monitor and report transfers between streams?
The other thing to remember about UK players is that they can use debit card transfers WITH NO FEES, and so it’s common to see players deposit, play and then withdraw during the course of one session. This has the effect of inflating deposit amounts.
On the other hand – punters like me tend to deposit a “annual bank” and leave it there – so I don’t chrun the deposit totals at all.
So deposits are not simply comparable across countries or streams.
The best way of estimating Sports profits is not deposits but turnover, which I know that Bet365 report. Typical bookmaker margins are between 4% and 8% of sports turnover. You’ll then get a share of that.
So (as an example) :
Our Bet365 June turnover was GBP 313K, with profit at GBP 16.4K, which we then get a share of. This was done on total deposits (all streams) of GBP 118K.
Note that with a smaller customer base then those “typical % numbers can fluctuate wildly” up to 30-40% and sometimes losing money. As your player base grows you move towards the industry average of 4%-8% profits on turnover.
Hope that helps mate.