As an affiliate Manager I always hear people wanting more and more CPA for casino and usually after a brief explanation of “lifetime Earnings” with Rev Share they change their minds and accept.
I always thought what if these players they send generate great revenue and stay loyal to our site, the affiliate loses out huge, I don’t want that, I want them earning monthly so they stay happy and continue promoting my casino. I think that some sites perhaps take advantage of that and affiliates get mislead or distracted by an upfront payment.
CPA also puts more pressure on the affiliate because they have to continuously send more players to the casino to get paid, whereas if they have Rev Share they still have to get new players to grow but they have a steady reliable income that can snowball into huge payments.
So lets hear it for Rev Share!!