well you gotta look at it as are they making you money? If not, and you’ve had them up long enough to have had a decent run at it … then they are proving to be dead weight that are literally sucking up precious clicks that could be going to somewhere that actually converts.
I’ve got a lot of RTGs that I wasted thousands of clicks and I kept them up to add variety because all I had was MGS casinos … they never made money, sucked up all those clicks and obviously weren’t all that important to (my) traffic or they’d have had some kind of results … OR … they were cheats. No way to know for sure.
I guess in the end it depends on the webmaster and whether they think they can afford to send quality traffic to a sponsor that doesn’t convert but does add another type of casino to your list as a service of variety to the surfers.
Of course I have a different view out of learned response than do many others and I should have noted that, because i was almost completely PPC and you get an itchy trigger finger when that traffic coming in is costing you by the click … and its not showing a positive at the end of the day.
Perhaps I would be more philisophical if I wasn’t paying for the privlidge of having those visitors in such a tangible way.
firstly you don’t know what your visitor is looking for
actually I did have a pretty good idea because I controlled what keywords brought in the traffic. *another angle that is born by the PPC approach instead of the SEO.
I need to remind myself to stop thinking PPC but its very hard to do. and I doubt I will ever be as relaxed about non converting sponsors as are those who didn’t grow using paid traffic.